Isadora Martiniano
Copywriter | SEO Analyst | Graphic Designer
Niterói, Rio de Janeiro - Brazil
About me
Since I was young, I have been passionate about two things: art and writing. As I grew older, I got into acting and went to drama school, then somewhat stumbled into graphic design, which I taught myself—like any child of the 90s with a home computer would—and by chance, ended up in marketing.
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I had been working in marketing and branding for years when I became a content strategist and found it truly fascinating. I love watching out for new trends and figuring out how they can be used and developed into something more, to better assist and foster the growth of our clients.​
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One of my main passions is writing and researching. I have experience with SEO writing and have written articles on various topics for different blogs and websites, from pop and geek culture to finance. I am a good communicator, a capable team worker, and a quick learner. I hope I get the chance to demonstrate these qualities to those I work with now and in the future.
Skills
Hard Skills
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Content Strategy
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SEO Optimization
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Copywriting & Editing
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Branding & Visual Identity
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Social Media Management
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Trend Analysis
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Creative Direction
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Project Management
Soft Skills
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Effective Communication
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Cross-functional Collaboration
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Teamwork
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Problem-solving
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Adaptability
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Time management
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Leadership
Languages
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Portuguese (native)
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English (fluent)
Toolbox
Design
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Photoshop
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Lightroom
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InDesign
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Figma
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Canva
Web/UX
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HTML+CSS
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Webflow
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Elementor
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WordPress
Analytics & SEO
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Google Analytics 4
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Looker Studio
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SEMrush
AI Tools
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ChatGPT
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Sora
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MidJourney
Also familiar with: Slack, Jira, Notion, Confluence, Trello, Monday, Google Workspace
Frameworks & Practices: Agile Project Management, Scrum Practices, Cross-functional Agile Collaboration, Design Thinking
Experience
May 2024 - April 2025
IPmedia
SEO Analyst - Team Leader
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Led the SEO team, managing projects, workflows, and coordination with design, press, and social media teams.
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Created a targeted SEO strategy that earned #1 rankings in featured snippets and AI hyperlink results for a top keyword.
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Boosted lead generation by 160% in one quarter through landing page optimization.
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Conducted keyword research, competitor analysis, and technical SEO audits.
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Produced high-performing content and built strong backlink profiles.
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Delivered monthly performance reports with clear visuals and actionable insights.
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Stayed up to date with algorithm updates and industry trends to maintain visibility.
July 2023 - April 2025
IPmedia
Copywriter
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Wrote copy for seasonal email campaigns targeting multiple audience personas.
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Conceptualized and led the company’s most profitable campaign of 2023, increasing organic leads via social media and email.
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Revived the campaign the following year with a new and improved strategy, delivering even stronger results.
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Scripted video content for the client’s social media platforms.
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Wrote SEO-optimized articles, blog posts, and press releases.
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Helped select and recruit influencers for brand campaigns.
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Curated social content and assisted with follower engagement and response.
June 2021 - December 2022
1021 Creative
Content Strategist
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Offered support to YouTube's Culture and Creation team by analyzing videos and trends in order to understand their effects on the public.
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Wrote multiple research papers, press releases, and info docs on rising trends and creators to help YouTube’s team with marketing campaigns and strategy.
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Curated content selections for YouTube’s marketing team to support targeted campaigns.
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Curated multiple official playlists on various topics using YouTube and Google’s search engine.
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Participated in other similar projects within the company’s client list, including Apple and Spotify.
March 2020 - May 2021
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Yubo App
Safety Specialist
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Monitored live streams and profiles to ensure compliance with community guidelines.
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Analyzed user behavior and emerging content trends to support both safety and marketing teams.
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Curated content examples to inform internal reviews and platform strategy.
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Delivered daily reports on community activity, highlighting key patterns and potential risks.
2013 - Present
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Freelance
Content Strategist, Writer & Branding Consultant
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Wrote SEO-friendly articles, blogs, press releases, and website copy for clients across tech, finance, and entertainment.
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Ghostwrote fiction and non-fiction books and articles under pseudonyms, adapting to diverse author voices.
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Created copy for websites, product pages, video scripts, and social media campaigns.
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Managed content calendars, social media strategy, and audience engagement.
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Planned and led digital campaigns, aligning messaging, design, and SEO to drive traffic and engagement.
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Designed brand identities, including logos, color palettes, and typography systems.
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Produced marketing materials like brochures, flyers, and social graphics.
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Delivered integrated strategies combining content, design, and SEO.
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Wrote thought leadership content to help clients build authority and grow their audience.
Talk to me!
